As is usually the case the first step is to make sure we immerse ourselves in the client business. Before creatives are involved the marketing team at Logo Group get a full picture of the client’s position and in this case, create a brand Bible where we codify all the learnings into an incredibly useful document that will guide all further work.
Logo created the brand identity that would resonate with financial intermediaries, brokers and developers. Stationary, website, social media materials and numerous forms used by clients and the team. In a serious market focused on facts and figures we developed an approach that would make Lendhub stand out from the crowd by giving them a more human brand designed to reflect the reality of the business.